Carpe Incrementum

At Carpe Incrementum, our mission is to empower businesses of all sizes to leverage the latest marketing technologies and strategies to unlock the potential of Performance Marketing Measurement to grow through digital advertising. We work with our clients to develop customized solutions that drive revenue growth, increase brand awareness, and improve customer engagement.

Our team of seasoned professionals brings together a unique combination of expertise in marketing, technology, data analytics, and business strategy. We pride ourselves on our ability to stay ahead of the curve and provide our clients with the latest insights and best practices in the industry.

Simon Poulton, Principal Consultant

Simon has worked with an array of global brands to guide their approaches to data-driven marketing including Forever 21, NBC Peacock & Whirlpool. Simon frequently speaks at various digital marketing conferences on topics related to measurement & digital privacy and has been featured by the Wall Street Journal, Reuters, AdAge, FastCompany, AdWeek, Wired, Moz, Search Engine Land & more.

As the principal consultant at Carpe Incrementum, Simon leads strategic engagements with clients to enable data-driven marketing growth. From supporting CMOs with strategic planning to building out Marketing Technology & Analytics teams on behalf of clients, Simon seeks to empower brands to embrace the future of data-driven marketing. 

Having sat on both sides of the in-house/agency aisle, Simon brings over a decade of experience solving challenging measurement problems and helping both technical & non-technical stakeholders envision their optimal measurement futures, and turn them into reality. 

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Carpe Incrementum Founder, Simon Poulton speaking at Wpromote's Challenger Summit on Performance Marketing Measurement, 2019

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Carpe Incrementum